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Apple 今天在 App Store 应用商店中推出了新的广告位置,允许开发者在更多的地方宣传他们的应用程序,包括主要的“Today ”主页和个别应用程序列表底部的“你可能也会喜欢” 部分。
仅仅几个小时后,一些知名的开发者,其中包括 Marco Arment、Simon Støvring 等人抱怨说,在他们自己的 App Store 列表中出现了不受其控制的令人厌恶的赌博应用广告。MacStories 主编 Federico Viticci 分享的一条推文中也强调了这个问题。
Now my app’s product page shows gambling ads, which I’m really not OK with.
— Marco Arment (@marcoarment) October 25, 2022
Apple shouldn’t be OK with it, either.
The App Store has corrupted such a great company so deeply. They make so much from gambling and manipulative IAPs that they don’t even see the problem anymore. https://t.co/MnNlf7k0kT
“现在我的应用程序的产品页面显示赌博广告,我真的不能接受,”Arment 在 Twitter 上说。“ Apple 也不应该接受它。”
正如 Arment 所指出的,Apple 为广告商提供了选择,让他们的广告显示在不同于自己应用类别的应用类别中,允许赌博广告出现在无关的应用列表中,如播客应用 Overcast。
It is really sad to me that Apple needs to start taking Casino Game Ad Money in order to make their line go up for the shareholders. When Steve introduced iAds and the whole pitch was, "These ads aren't garbage, you'll like these ads." This department shouldn't exist at all, imho https://t.co/VHOeryW5Ro
— Cabel (@cabel) October 25, 2022
赌博广告在 App Store 整体上的出现引起了一些批评,一些人指责 Apple 过于贪婪,偏离了该公司在前 CEO 史蒂夫-乔布斯时期坚持的政策。Apple 从广告投放和赌博应用中应用内购买中获得 15% 至 30% 的收入。
除了让一些开发者感到不安,Apple 允许应用程序在其他应用程序的列表中运行广告,已经导致该公司面临反竞争行为的指控。在上周的一条推文中,法律专家 Florian Mueller 认为,“你可能也会喜欢”的广告是“增加有效应用税率的另一种手段,迫使开发者在自己的应用页面上购买广告,以避免其他人吸引走用户”。
Apple just sent all developers an email that "Today tab and product page campaigns start October 25." It's another means of increasing the effective app tax rate, forcing developers to buy ads on their own app pages in order to avoid that others steer customers away from there.
— Florian Mueller (@FOSSpatents) October 21, 2022
Can you imagine having $48.2 billion cash on hand and YET still thinking "ah yes, those House of Fun Casino ads will grow our bottom line, let's do it" pic.twitter.com/j1k6WT8i2H
— Federico Viticci (@viticci) October 26, 2022
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